"That's the new me"

Don Norman talked about the "3 ways good design makes you happy" on TED Talks and happily discussed his ideas on how it all works.

Visceral was his first way of happy design. He explained this by saying that, in design, we express this by using certain fonts or using red to portray something that's hot. Or having a nice car because you love the design but in reality it needs a lot of upkeep.

Behavioral was his second idea for happy design. It's sub-conscience, like most things we do in a day. It's about feeling in control of something, like a knife he had shown at the beginning of his lecture, it's designed perfectly to make everything you use it for easy and with almost no effort.

Lastly, he talked about reflective. It's sub conscientiously saying that you like the attention. You want to have the Hummer rather than a simple Taurus. You want to go for what's bold, not what's safe.

His whole lecture is saying, we should be happy with design; being positive helps to generate great design.